our story

Pender PR is a full service publicity agency founded by entertainment industry veteran Nicola Pender. We are a boutique agency that boasts strong relationships with the media, graphic designers, social media agencies, editors, producers, distributors and talent internationally.

Our relationships with our partners and industry peers combined with our expertise in promotion is what sets us apart and enables us to offer strategic, individually tailored services to our clients.

Group of five people on a red carpet, one woman interviewing two men and two women at a film festival event, backdrop with sponsor logos.

our services

We provide a range of services related to the promotion, marketing and branding of feature film, television and arts industry projects. Services offered include public relations strategy and implementation, creative marketing, social media strategy, red carpet and event publicity, press release creation and distribution consultation. We also offer strategic corporate PR packages, public speaking appearances and educational offerings.

Although we often work on feature film & television properties, we also partner with studios, production companies, organizations, festivals and directly with talent.

A woman wearing a Panamanian mask holds a clapperboard on a film set in a wooded outdoor location. The clapperboard displays 'Monkey Beach', scene 121C, take 2, and the date 9.27.18. A digital timecode reads 14:04:25:23.

our culture

At Pender PR, we make it a priority to work with clients and on projects we believe in. Meaningful connections are the key to our success.

We believe in giving back to the industry we love and partner with organizations dedicated to the advancement of women and underrepresented voices in the screen-based industries. We have presented and developed program for CapU’s Motion Picture Program, Raindance Vancouver, WIDC and have worked with organizations including Women in Film & TV, WIFT Coalition Canada, Women in the Directors Chair (WIDC) and Women in Animation, where our founder Nicola serves on the board.

We support and sponsor many female-led organizations and programs including the WIA ACE Program, Five in Focus and donate our time to causes that aim to make change in the world.

Film crew filming a conversation between a man and a woman in a room with light coming through windows.

client testimonials

  • “As a member of the Executive Committee for WIA Vancouver, working with Pender PR on our career accelerator program, “Five in Focus”, was a breath of professional fresh air. Nicola is thoughtful in her targeted approach, very connected and results driven.”

    Rose-Anne Tissarand, Women in Animation Vancouver

  • “There is a reason Nicola Pender has a lot of people of colour knocking at her door. She listens to the needs of her clients and knows we want to speak to more than just "white" audiences. As an artist that is so often "othered" or treated like I'm a niche or "hot topic", I was astutely aware of how Nicola Pender is an exception when it comes to the art of publicity. She respects the art immensely and helps steer the creative journey with an ability to look at the process from many angles. This is my first time working with a publicist and I would work with Pender PR again and again. Some people just get it and Nicola is one of those people.”

    Howard J. Davis (HAUI), Writer, Director & Producer of MixedUp

  • “Before I met Nicola I had no clue the importance of a publicist for a film and now I can’t even fathom working on a project without her.”

    Anthony Shim, Director of DAUGHTER

  • “Working with Pender PR has been an absolute pleasure. As an independent filmmaker, Nicola’s guidance helped me understand the landscape of what happens after you finish your film. Pender PR does incredible work, and is incredible to work with.”

    Scott Townend, Director/Executive Producer of THE SECRET MARATHON