The Opportunity

We assisted the team at Stories First Productions during the announcement of their partnership with and book option acquisition of Joshua Whitehead’s award-winning Indigiqueer novel Jonny Appleseed.

Jonny Appleseed tells the coming of age story of Jonny, a two-spirit and Indigenous queer youth who transitions from life on a reservation to life in the bustling city. He travels with his two closest friends, and together the trio navigates love, culture shock, urban hustle, and adulthood.

Jonny Appleseed is a Globe and Mail bestseller and the first Indigenous-authored book to take the winning title at CBC’s Canada Reads competition. The book was represented by Devery Jacobs in the competition that aired in early 2021. It was also shortlisted for the Governor General’s Literary Award, long listed for the Scotiabank Giller Prize, and winner of a Lambda Literary Award.

The Results

We coordinated an exclusive news drop with The Hollywood Reporter, which was then picked up by numerous other media outlets including Toronto Star, Vancouver is Awesome, Yahoo News, and many more. We also secured multiple other unique pieces from outlets such as Quill and Quire, CBC Books, Occhi Magazine, PLAYBACK, and more!